In 2010, consumers expect to increase their consumption of luxury hospitality, travel and gourmet cuisine.
The “Vila Joya Hotel Luxury Survey” study shows that 86% of respondents are willing to spend the same or more in luxury hotel products this year compared to 2009.
One objective of this study was to identify the factors that most influence the consumer regarding the consumption of luxury and the price they are willing to pay. The first place is occupied by the Service provided, followed by Quality.
The food and the relaxing experience are crucial in choosing a luxury hotel. Nowadays, the consumption of “gourmet dining” and SPA experiences appears at the top of consumer preferences.
Most respondents also revealed that the budget available for luxury goods and services is approximately 15% of their annual income.
The preferred brands: Ritz at hospitality and Moët & Chandon in the food & beverage sector.
The study included respondents living in Portugal, United Kingdom, Ireland and other countries such as Spain, Denmark and India.
It was conducted by “Hotel Vila Joya” in partnership with ILM consultant.
Source: Journal Publituris February 2010
