Web Analytics
New tools, features and functions, as well as new software progressions had been taken place in web analysis world and have been keeping marketers closer to the user behavior.
The social media and mobile channels continue to grow and marketers need to know deeply the consumer actions.
We think marketers should be aware of these developments and understand how they can maximize their analytic tools.
Here, we present you some priorities marketers should follow in 2010.
Everything is measurable
Adobe’s acquisition of Omniture (a leading analysis provider) made possible a more comprehensive view of user behavior.
The combination of the two companies will increase the value Adobe delivers to customers. For designers, developers, and online marketers, an integrated workflow — with optimization capabilities embedded in the creation tools — will streamline the creation and delivery of relevant content and applications. This optimization will enable advertisers and advertising agencies, publishers, and e-tailers to realize greater ROI from their digital media investments and improve their end users’ experiences.
Free Tools
Google Analytics’ free tools are extremely important for marketing tasks.
These solutions permit marketers to customize what is being tracked and how dashboards display analytics reports.
Multichannel analysis
Marketers should plan multichannel campaigns. It will be crucial to conceive cross-channel behavior and identify patterns.
The next stage integration
The trend of social media analysis will help to implement strategic marketing campaigns to promote a social marketing mix. In 2010, marketers need to see social media as a marketing channel that contributes to the revenue results. Once again, web analytics needs to be considered!
Mobile devices
Measuring and analyzing mobile devices users, it is ponderous that marketers find new ways to use this medium. They need to connect with mobile users so they can expand relationships through a several number of different platforms.
Analysis to live by
The analysis will be the most important work of a web analytics professional. Along the way, marketers should be able to bring the data together, considering analytics from the beginning of a campaign and making persistent optimizations.
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