How much of us listened that “the top of the mind” at the moment are the social connections?
How much of us are preparing a strategy for a long time?
… Yes, you are right! We have to think before act, we have to restrict the chances of mistake… but, as you certainly agree, the bigger mistake is “not act”!
All of these issues are taking a big part of attention in marketing strategy today and, because of that, many studies are being done about social marketing. I received some new information today that I’d like to share with you, and, who knows, help you in your “decision to act”:
“The study of over 1500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of. Considering Facebook’s over 400 million users, the opportunity is great for social media marketers.”
In these revolution of marketing days, what was a best practice yesterday may no longer be necessary, and what you didn’t even realize is now a must-have, so this is a kind of alert that we have every day but that we have really need to take attention!
If you want to improve your brand, maximize your business, why don’t you try?
1) Have a Plan, of course!
2) Choose the right people to lead your efforts: is crucial to have the proper helmsman – search among your team and make use of the skills of each one in this area.
3) Create corporate social do’s and dont’s.
4) Experiment!
And don’t forget:
1) Costumers are the lead at the moment: everybody has an opinion and don’t have ashamed of share it!
2) Social is, must of all, personal: lose your “business speak” and be closer to your costumers; Join in, Engage!
3) Where are your costumers? Go there… go where they are, be a part of them, create a relationship!
4) Social is “be findable” and “connectable”: invest at your website, make it your digital face, and, of course, optimize it for the search engines – you could have the most beautiful face, but if you are “not findable” you don’t exist!
5) And the last, but not the least, there are no strict rules: just do it! Use your judgment (what works for me could not work for you), listen and watch, track it, and experience!
And then, give me your opinion… share it with us! I’ll be looking forward for that!
