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Web Analytics

New tools, features and functions, as well as new software progressions had been taken place in web analysis world and have been keeping marketers closer to the user behavior.

The social media and mobile channels continue to grow and marketers need to know deeply the consumer actions.

We think marketers should be aware of these developments and understand how they can maximize their analytic tools.

Here, we present you some priorities marketers should follow in 2010.

Everything is measurable

Adobe’s acquisition of Omniture (a leading analysis provider) made possible a more comprehensive view of user behavior.

The combination of the two companies will increase the value Adobe delivers to customers. For designers, developers, and online marketers, an integrated workflow — with optimization capabilities embedded in the creation tools — will streamline the creation and delivery of relevant content and applications. This optimization will enable advertisers and advertising agencies, publishers, and e-tailers to realize greater ROI from their digital media investments and improve their end users’ experiences.

Free Tools

Google Analytics’ free tools are extremely important for marketing tasks.

These solutions permit marketers to customize what is being tracked and how dashboards display analytics reports.

Multichannel analysis

Marketers should plan multichannel campaigns. It will be crucial to conceive cross-channel behavior and identify patterns.

The next stage integration

The trend of social media analysis will help to implement strategic marketing campaigns to promote a social marketing mix. In 2010, marketers need to see social media as a marketing channel that contributes to the revenue results. Once again, web analytics needs to be considered!

Mobile devices

Measuring and analyzing mobile devices users, it is ponderous that marketers find new ways to use this medium. They need to connect with mobile users so they can expand relationships through a several number of different platforms.

Analysis to live by

The analysis will be the most important work of a web analytics professional. Along the way, marketers should be able to bring the data together, considering analytics from the beginning of a campaign and making persistent optimizations.

full article at: http://www.imediaconnection.com

Social Media

Marketers agree that social media is one of the most helpful tools to make e-mail campaigns prosper with more objective, successful and important e-mails.

Social media allows the sharing of opinions, that will extend the reach of those “socialized” e-mails campaigns, by letting people do the sharing with others who they feel will be interested in receiving emails.

Social media websites grant “word of mouth” to succeed and enhance SEO results with no extra efforts!

Building an e-mail list, getting names and e-mail addresses can be easier by starting with social media, like Facebook, Twitter or LinkedIn. Answers to questions about how often do people want to receive e-mails or how often do they have time to dedicate themselves to e-mails can provide marketers useful information on frequency and timing of e-mails sends.

See the article below and think about it!

Pepsi recently became one of the first companies to pull its Super Bowl ad spend and redirect it to social media.  Breaking a 23-year tradition, Pepsi instead will invest in a social media campaign called the “Pepsi Refresh Project.”  The project will enable people to start communities for charity projects that need funding.  People get involved by suggesting and voting to determine which projects get funded by Pepsi.

Reading news like this, it’s easy to think that social media is choking off all marketing efforts.  Truth is, for email marketers, social media is one of the most useful tools available to make campaigns bloom with more targeted, relevant and successful emails.

full article at: http://www.mediapost.com