Social Media
Marketers agree that social media is one of the most helpful tools to make e-mail campaigns prosper with more objective, successful and important e-mails.
Social media allows the sharing of opinions, that will extend the reach of those “socialized” e-mails campaigns, by letting people do the sharing with others who they feel will be interested in receiving emails.
Social media websites grant “word of mouth” to succeed and enhance SEO results with no extra efforts!
Building an e-mail list, getting names and e-mail addresses can be easier by starting with social media, like Facebook, Twitter or LinkedIn. Answers to questions about how often do people want to receive e-mails or how often do they have time to dedicate themselves to e-mails can provide marketers useful information on frequency and timing of e-mails sends.
See the article below and think about it!
Pepsi recently became one of the first companies to pull its Super Bowl ad spend and redirect it to social media. Breaking a 23-year tradition, Pepsi instead will invest in a social media campaign called the “Pepsi Refresh Project.” The project will enable people to start communities for charity projects that need funding. People get involved by suggesting and voting to determine which projects get funded by Pepsi.
Reading news like this, it’s easy to think that social media is choking off all marketing efforts. Truth is, for email marketers, social media is one of the most useful tools available to make campaigns bloom with more targeted, relevant and successful emails.
full article at: http://www.mediapost.com
